Gabriella founded GROSS Media with a vision to help business owners bring their ideas to life through thoughtful, intentional marketing. She leads the agency’s creative direction and brand strategy, translating each client’s vision into compelling content, cohesive visual identities, and a distinct brand presence. Working alongside her brother, Evan, she combines creative instinct with strategic thinking to develop work that reflects each business’s individuality and ambitions.

Driven by a passion for creativity and a deep appreciation for the details, Gabriella believes that effective content should do more than just capture attention. It should tell a story, communicate a brand’s identity, and leave a lasting impression. She works closely with clients to understand their vision, explore its possibilities, and transform their ideas into meaningful creative work. Her aim is to help business owners see their vision realized in ways that feel authentic to them, resonate with their audience, and give their brand a presence worth remembering.

As co-founder of GROSS Media, Evan leads performance strategy and operational execution, translating creative vision into measurable results. He oversees advertising, analytics, and content operations, developing the systems and strategies that allow each campaign to perform effectively. In close collaboration with Gabriella, he ensures that creative ambition is supported by thoughtful planning and sound execution.

His approach combines analytical rigor with a practical understanding of the demands of running a business. By identifying opportunities for improvement and refining the processes behind each campaign, he helps clients strengthen their marketing, work more efficiently, and maintain a consistent presence across platforms. His focus is on making marketing both effective and sustainable, giving every client the strategic direction and operational support needed to grow.